Book Public Relations [Dan Lattimore, Otis Baskin, et al.] [2011] [ENGLISH] [Paperback] [McGraw-Hill College] (Book 15462057),
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Public Relations [Dan Lattimore, Otis Baskin, et al.] [2011] [ENGLISH] [Paperback] [McGraw-Hill College]

  • "Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"--
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  • Credits
    Elizabeth L.TothAuthor
    DanLattimoreAuthor
    OtisBaskinAuthor
    Suzette T.HeimanAuthor
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