Book Marketing Express (Book 6376310),
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Marketing Express

  • MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals?product, price, distribution, and promotion?as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today's students.
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  • Credits
    O. C.FerrellAuthor
    William M.PrideAuthor
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