Strategic Corporate Social Responsibility: Stakeholders in a Global Environment
provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Integral to the book's unique format is its mix of theory and practical application. After five chapters that provide an overview of the field and its underlying theory, the second half of the book provides a web-based, experiential approach via 24 detailed case studies. The cases provide introductions to a number of contentious debates across the spectrum of CSR topics and culminate with a series of G??Questions for Discussion and Review' that are designed to stimulate additional investigation and debate.
Adopting a stakeholder perspective, the content and format of this textbook defines CSR within the complex global business environment in which multinational corporations operate today. This stakeholder framework recognizes that executives no longer retain exclusive control over the flow of information about their organizations. Whether via YouTube video postings, viral cell phone networks, blogs, or social networking sites such as Facebook or Twitter, a firm's actions that violate the expectations of its multiple stakeholders are easily disseminated, with potentially devastating consequences for the brand. The difficult task of balancing these often nuanced and conflicting stakeholder expectations is what makes CSR so immediate and demanding for executives.
The wide range of issues and cases contained within-this book-reflect both the scale and scope of CSR for organizations today-a level of attention that can only increase as societal expectations regarding issues of ethics, environmental sustainability, and social responsibility grow and evolve.