DVD Art & Copy (DVD 6317155),
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Art & Copy

  • NR
  • DVD
  • 1 disc
  • Region 1 USA/CA (info)
  • The advertising industry in America exists in a paradox--while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary ART & COPY, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign. Sponsored in part by the One Club, an organization dedicated to excellence in advertising, ART & COPY received its world premiere at the 2009 Sundance Film Festival.
  • Critic Reviews
    "It's fun to see some of the ground-breaking print ads for Volkswagen and to hear the wonderfully irreverent advertising veteran George Lois talk about the campaign that launched the career of clothing designer Tommy Hilfiger."
    Wall Street Journal

    3 stars out of 5 -- "ART & COPY possesses enough classy artistry, hip invention, and big-idea philosophy to launch itself into the documentary stratosphere -- where it belongs."
    Box Office

    "Like a good commercial, it's propulsive, filled with eye-grabbing visuals, naked emotional appeals, nostalgia, and instantly recognizable imagery."
    A.V. Club

    "Director Doug Pray interviews many of the ad-agency visionaries who, starting in the '60s, saw that the time had come to make commercials hip..." -- Grade: B
    Entertainment Weekly

    "Doug Pray's film has fascinating subject-matter, sensational photography, slick editing and a gallery of lively interviews..."
    Sight and Sound

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