Book American Icon [9780307886064] (Book 16172579),
back to browsing

American Icon [9780307886064]

  • At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
    Read More...
  • Critic Reviews
    BOOK REVIEWS COMING SOON!!!!
0 Stars 0 average rating
In Stock -- Item Ships for FREE
Our price $12.84
Add to wishlist

What viewers like you said...

Have you read this book? Be the first to write a review

Also suggested for you...

  • buy now for

    $15.23

    Paperback
  • buy now for

    $91.63

    Paperback
  • buy now for

    $12.73

    Paperback
  • buy now for

    $19.47

    Paperback