Book Make It All About Them (Book 16178033),
back to browsing

Make It All About Them

  • In today's commodity-based marketplace it is harder than ever to differentiate even the most unique services and products. The sales presentation provides the most powerful opportunity to do so. Recognizing the salesperson's mindset ("Time is Money"), this book is designed to provide quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in Corporate America. Make It All About Them offers sales professionals a proven and unique approach for winning sales presentations by highlighting the traditional rules of presentations and revealing the truth about them. Some examples include

    • Tradition: The more detail we include the smarter we look.
    • Truth: The audience will only remember three things.
    • Tradition: Speak in tongues/jargon.
    • Truth: Speak in plain English.
    • Tradition: Start by telling them how big and important you (the speaker/the business) are
    • Truth: Start by telling them how important THEY are.
  • Critic Reviews
0 Stars 0 average rating
In Stock -- Item Ships for FREE
Our price $18.26
Add to wishlist

What viewers like you said...

Have you read this book? Be the first to write a review

Also suggested for you...

  • buy now for


  • buy now for


  • buy now for


  • buy now for