Book Switch [9780385528757] (Book 6426707),
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Switch [9780385528757]

  • The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.
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    ChipHeathAuthor
    DanHeathAuthor
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