Book United Breaks Guitars [9781401937942] (Book 16279836),
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United Breaks Guitars [9781401937942]

  • A songwriter whose YouTube video enacted change in the airline industry's approach to customer service explains how a "just do it" attitude helped him achieve success, discusses how he dealt with the media storm surrounding his video and offers advice to companies as to how they should change their policies and deal with social-media uprisings from disgruntled customers. Reprint.
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