Book Made to Stick [9781400064281] (Book 4192449),
back to browsing

Made to Stick [9781400064281]

  • Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
    Read More...
  • Credits
    ChipHeathAuthor
    DanHeathAuthor
  • Critic Reviews
    BOOK REVIEWS COMING SOON!!!!
0 Stars 0 average rating
In Stock -- Item Ships for FREE
Our price $19.61
Add to wishlist

What viewers like you said...

Have you read this book? Be the first to write a review

Also suggested for you...

  • buy now for

    $19.75

    Paperback
  • buy now for

    $7.98

    Paperback
  • buy now for

    $24.96

    Paperback
  • buy now for

    $7.98

    Paperback