Geoff McFetridge: Drawing a Life

Geoff McFetridge is one of the most widely recognized graphic designers of color, with advertising work including Nike, Pepsi, and Apple. However, little is known about his personal life or creative process. This film delves into these, from his roots in Calgary, Canada, to his move to Los Angeles to start his career. There, a failed magazine forced a choice between being a tethered graphic designer and choosing his own path where he could develop his fine art skills to their full potential.