Serious

Whitehead Brothers: Johnny Whitehead (vocals); Kenny Whitehead (vocals, guitar, keyboards, programming).
Additional personnel: Crystal Alford, Nicole Renee Harris (vocals); Roy "Dog" Pennon (various instruments); Michael Angelo Saulsberry (various instruments, background vocals); Larry Gold (cello, programming); Brian Williams (keyboards); Errol Johnson, Suamana "Swoop" Brown, Vivian Davis, Shani Bayete, Eric Kirkland, Joyce Tolbert (background vocals).
Producers: Kenny Whitehead (tracks 1-2, 5-6, 8-11, 15); Roy "Dog" Pennon (track 3); Eric Codee, Bert Price (track 4); Michael Angelo Saulsberry (track 7); Roy "Dog Pennon, Kenny Whitehead (track 12), McKinley Horton (track 13); Kenny Whitehead, Brian Williams (track 14).
Engineers: Larry Gold, Jon Smeltz, Mitch Golfarb, Bert Price, Eric Codee, Jeff Chestek, Nazeeh Islam, Michael Prince, John Harpowich, Tom DiMarino.
All songs written or co-written by Kenny Whitehead except "Change" (Eric Codee/Bert Price) and "She Needed Me" (McKinley Horton/Anne Gore). Samples include "Jungle Boogie" (as performed by Kool & The Gang) and "Deep Cover" (as performed by Dr. Dre and Snoop Doggy Dogg).
Personnel: Kenny Whitehead (vocals, guitar, keyboards, programming, background vocals); Johnny Whitehead (vocals, background vocals); Roy "Dog" Pennon (keyboards); Larry Gold (programming); Joyce Tolbert, Nicole Renee Harris, Eric Kirkland, Suamana Swoop Brown, Michael Angelo Saulsberry (background vocals).
Audio Mixers: Mike Prince; Conley Abrams; Jon Smellz; John Harpowich; Nazeeh Islam; Bert Price; Kenny Whitehead; Kevin Reynolds; Mitch Golfarb; Johnny Whitehead; Eric Codee; Jeff Chestek; Larry Gold; Booker T. Jones; Brian Williams.
Recording information: Blu Dog Studios; Buzy Bee Studio; Swing Factory; Victory Studios.
Photographer: Michael Miller .
Unknown Contributor Role: Mitch Golfarb.
Arrangers: Kenny Whitehead; Johnny Whitehead.