What Now My Love

Audio Remasterer: Bernie Grundman.
Recording information: 1966.
Arranger: Herb Alpert.
With this album, Herb Alpert and the Tijuana Brass settle into their hitmaking groove, the once strikingly eclectic elements of Dixieland, pop, rock, and mariachi becoming more smoothly integrated within Alpert's infectious "Ameriachi" blend. They sound more like a band; along with Alpert's now-indelibly stamped trumpet sound, you can recognize jazzman John Pisano's distinctive rhythm guitar, Lou Pagani's piano, the droll Bob Edmondson's dulcet trombone, etc. Pisano, who debuted as a composer on Going Places, comes up with a memorably whistleable song, "So What's New," and the rest of Alpert's songwriting brigade (Ervan Coleman, Julius Wechter, and Sol Lake) chime in with some lively, catchy tunes. There is also an assortment of pop, film, and Broadway standards of the day, all impeccably arranged by Alpert, whose production instincts grew sharper and surer with every release. The result is another highly entertaining hit LP, one that stayed at number one longer than any other Tijuana Brass album (nine weeks). ~ Richard S. Ginell